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Insight Medbotics Canada Corporation (IMCC)

About Insight Medbotics (IMCC)

Insight Medbotics Canada Corporation (IMCC) was created by CSii in partnership with MDA, builders of the iconic Canadarm, Canadarm2 and Dextre, to commercially launch a new generation of intelligent robotic systems which leverage Canadian expertise in space technology and informantics for use in Image Guided Automated Robotics  (IGAR).  IGAR-Breast, the first such device was designed to detect and treat breast cancer in it’s earliest stages.

The goal of IMCC is to establish its manufacturing base and sales and marketing operations in Southern Ontario.  The venture is expected to create over 100 high tech jobs in the next 5 years and to attract associated industries to Canada.

CSii has worked with the Canadian Space Agency (CSA) and MDA to develop telerobotic capabilities for IGAR technology, which will provide patients living in remote communities with greater access to healthcare through advanced technology.


Paul Cooper, Vice President, MacDonald, Dettwiler and Associates (MDA)

Paul Cooper is Vice President of Strategic Development at MDA; one of Canada’s largest technology companies, where he is responsible for mergers and acquisitions and new business creation.  MDA has partnered with CSii in the creation of IMCC and the continued development of IGAR technology.

A former entrepreneur and university professor, he has a Ph.D. in computer science.

Paul is also on the Board of Family Outreach and Response, a community mental health serves organization located in Toronto.

Peter Robertson, Vice-President Commercialization

Peter Robertson is the Vice-President, Commercialization for the new CSii-MDA spinoff Insight Medbotics Canada Corporation (IMCC) and is dedicated to the growth and success of the new company and of the commercial success of IGAR which will enable IMC to establish its manufacturing, sales and marketing operations in Southern Ontario.

Peter Robertson holds a BA (Arts & Sciences) from the University of Toronto.  He is a 30+ year veteran of GE Healthcare where he moved progressively through a series of roles in Sales, Marketing and Operations.  He was appointed Vice President and General Manager GE Healthcare Canada in 2006 and served in that capacity until 2014.  During this time, the Canadian business experienced strong growth while successfully driving business development opportunities around the 2010 Vancouver Olympics, Digital Pathology, Public Private Partnerships and Virtual Care Management.  Peter was also active externally, serving as the Chair of MEDEC, Canada’s Trade Association for Biotech, Vice Chair of the Centre for Probe Development and Commercialization, and as a member of the Corporate Advisory Committee of the College of Health Service Executives and as a member the Ontario Health Innovation Council by appointment of the Minister of Innovation.

In 2014, Peter assumed responsibility for the New York region and repositioned that organization to achieve share accretion and financial growth. Peter retired from GE Healthcare in June of 2016 to return to his family in Oakville and establish his own consulting firm, The Lindenrock Group, focused on commercial leadership and execution, business development and business/government interface.

Joe Sardi, Senior Consultant, Insight Medbotics Canada Corporation (IMCC)

Joe Sardi is the Senior Consultant at IMCC.

He completed a B.Sc.A & B.Eng degree in Electrical Engineering from Ecole Polytechnique, Montreal Quebec. He began his career with General Electric in 1968 through the Graduate Engineering Development Program. From 1969 to 1986 Joe held a number of different sales, marketing and management positions with a number of GE businesses. Joe was appointed Country General Manager – GE Healthcare, Canada in 1986 and has led the business for 22 years to a strong leadership position in the Canadian market. He was personally involved in driving the implementation of Six Sigma and Lean across GE Healthcare in Canada. He retired in 2008 after 40 Years with GE. Since his retirement from GE, He has been a Senior Consultant in Healthcare focusing on strategy development and execution for large infrastructure projects and the assessment and evaluation of new technologies for suitability in the healthcare environment. Joe is fluent in French, English and Arabic.